James Redgrave: Hello, I'm James Redgrave, vice president of thought leadership and editorial at State Street. And I'm joined today by Chris Rowland, head of custody, digital and fund services at State Street. Chris, thanks for joining me.

Chris Rowland: Thanks, James. Great to be here.

James Redgrave: So Chris recently took home the coveted Industry Legend Award at the recent Global Custodian Awards in London, where State Street also won Global Custodian of the Year and Digital Asset Partnership of the year. So Chris, congratulations on your awards.

Chris Rowland: Thanks so much, James.

James Redgrave: So State Streets Alpha proposition encourages the market to think about various different investment operations, holistically. And our recent data operations survey suggests that the market is increasingly thinking about front office use cases for back office data. How significant do you think that is again, for State Street and also the industry?

Chris Rowland: I think it's fundamental to the way that we run State Street. Think about our value proposition out to our clients, the ability to be able to give our clients good data on a front to back basis is really at the heart of our strategy. What it's meant in the back office is the ability to ensure that all data coming in and the way we capture it is consistent and then is contained within one single environment, which ultimately allows us to then get that data back out into our into our clients.

Chris Rowland: And I think what that survey told us was that clients have historically really thought through this from a front office and middle office perspective, but the role of the back office have become increasingly important to their thought process. And it goes back to what I said in one of the earlier questions, which is how we're interacting across the ecosystem and ensuring that we're connecting data up to what our clients are doing., their activity is being received in a real time basis, and then we also have the response to truly make sure that we don't get questions coming through, through emails and through telephone calls and we're actually far more digitized in the way we're tackling the data question.

James Redgrave: And obviously, today's survey is quite a large, quite a rich survey. Did anything else stand out from the results to you?

Chris Rowland: So the role of the custodian is becoming increasingly important about how our clients are thinking about data. And I think that came out through the 900 people that we interviewed through that process. And they're really saying that the back office is a central part and how are you driving clients satisfaction. So if you can get the right data coming through in a timely basis out to the client base, you can really up the level of client satisfaction and a genuine senior client centricity because you're actually bringing making a more personalized service wrapped around that data and tailored to what the client is actually trying to do.

James Redgrave: So, Chris, thanks very much for your time and your insights.

Chris Rowland: Real pleasure. Thank you for having me here today.

James Redgrave: And thank you for watching.